Selection Process Details
The number of new applications received each year is greater than the space available. Unfortunately, not all applicants will be invited to exhibit.

Submitting an application does not confirm your space and does not constitute a contractual agreement. Space is limited and reserved in the order of received applications and accompanying payment in full. Booth space cannot be reserved without payment. Merchants and Exhibitors will be assigned booth space in order of agreement and payment.

Lifest reserves the right to refuse booth space to any Merchants or Exhibitors if, after the acceptance of the application, information should be disclosed which demonstrates that the proposed booth would be inconsistent with Lifest principles or unfavorable to the public reputation of Lifest. In the event Lifest would exercise this right, any deposit and booth fees paid to Lifest shall be refunded, except that if the denial of booth space shall be for failure or refusal of the Merchant or Exhibitor to comply with the terms set forth elsewhere in the Merchants and Exhibitors application/agreement, or the venue’s rules and policies. The denial of booth space shall be treated as a cancellation by the exhibitor.

Contract
The application and agreement properly executed by a Merchant or Exhibitor shall, upon written acceptance and notification by Lifest, constitute a valid and binding contract between Merchant or Exhibitor and Lifest.

Lifest reserves the right to remove any vendor at its discretion. In the event Lifest would exercise this right, any deposit and booth fees paid to Lifest will not be refunded.

All applications must be filled out completely and provide payment information. YOUR APPLICATION WILL NOT BE FINAL UNTIL PAYMENT IS RECEIVED.

Booth Rental and Commission
Merchants and Exhibitors are located in the Marketplace (inside Sunnyview Expo Center). Booth space for either Exhibitors or Merchants is $850 for 8x10 booth or $1000 for 10 x 10 booth. Merchants must also pay 25% commission on pretax gross sales after $3,400 for 8x10 booth or $4,000 for 10 x 10 booth. Vendors must collect and pay Wisconsin sales tax of 5% (Winnebago Cty). (To subtract tax from gross sales, take gross sales divided by 1.05).

Payment for booth space must be received before you are guaranteed booth space, no exceptions. Booths are first come, first serve. By applying, you agree to all Lifest Terms & Conditions.

Reconciliation/Settle-Up
All merchants are required to fill out a daily income report that must be submitted at the end of the festival. Even if you do not owe Lifest a commission, you must still turn in a completed reconciliation form. If you leave the festival without checking in with management, you will not be invited back. Settle-up for merchants begins Saturday evening at 9pm in the Marketplace office inside the main entrance.

Proof of Insurance
Lifest requires proof of insurance from each organization in the Marketplace. Life Promotions must be named as additional insured. Proof of insurance must be sent to Life Promotions by May 19, 2025.

Guidelines
Each Merchant needs to submit items intended for sale, including prices, at the time of application. Lifest reserves the right to limit the number of Merchants selling certain items to encourage diversity. Merchandise sales are only allowed at the merchant booths, no food items are allowed.

All merchants are responsible for providing their own change and startup money.

Exhibitors are not allowed to sell anything or receive money at the booths. Exhibit booths are for informational purposes only. The information distributed at your booth is to be about your organization exclusively. Distribution of catalogs and order forms are allowed, but no payments can be received at Lifest.

Banners, flyers, posters, and other material are NOT to be posted or distributed anywhere on the festival grounds except within your vendor area.

Drawings and giveaways are allowed if there is no entry fee or cost for eligibility before, during, or after the event. All vendor activities must be held within booth space.

Any giveaway items need to be approved by Lifest before the event (no T-shirts or sunglasses). You cannot hand out stickers at your booth.

All booths must be kept reasonably clean and clear of clutter. It is your responsibility to dispose of your garbage. A map will be given to you at the event showing the location of dumpsters. If music is played at your booth, please keep it at a level that does not interfere with neighboring vendors or activities.

Selling Permits
All Merchants selling merchandise need to check this website to see if you need a Wisconsin Temporary Selling Permit (https://www.revenue.wi.gov/Pages/HTML/tempsell.aspx). Lifest needs your selling permit number by May 17, 2025, to report the information to the state.

Wisconsin Temporary Event Operator & Selling Information Form
Every merchant is required to provide a completed form with their application. For more information, this is the link for FAQ’s (https://www.revenue.wi.gov/Pages/HTML/temevent.aspx)

Acceptance/Assignment of Exhibit Space
Lifest reserves the right to refuse applications that do not meet the standards set for the festival. Applicants that are not approved will receive a full refund. Vendors will be placed within the Marketplace based on the date of the application and payment. Lifest reserves the right to shift space if necessary, and to make modifications to the published floor plan to meet the needs of Merchants and Exhibitors as well as booth area as a whole. Lifest reserves the right to refuse booth space to any applicant for any reason.

Cancellation Policy
If you cancel for any reason on or before June 1, 2025, you forfeit half of your deposit. There are no refunds for cancellations after that date, no exceptions.

Due to possible conditions that may be beyond our control, such as weather, natural or international disaster, etc., Lifest may be postponed or canceled, and no refunds will occur.

Furnishings
All furnishings must be kept within booth boundaries (strictly enforced). Aisles must be kept clear. Lifest reserves the right to inspect and approve or reject all literature and materials both prior to and during the festival. Each Marketplace booth includes an 8’ table and two chairs. Extra tables can be rented for $10 per table. Skirting, tablecloths, signage, and displays are the responsibility of the vendor.

Electricity
Each booth has the option to purchase electricity for $40 per outlet pair. Each vendor is responsible for providing power surge protection and UL listed extension cords, and you cannot use more than 20 amps.

Tickets
Each booth receives either 2 Full Event tickets or 6 One Day tickets to be used for those that work the booth*. A limited number of additional tickets are available at the discounted rate of $68 for full event tickets or $30 for one day tickets. If not chosen on application, you will automatically receive 2 Full Event tickets. Ticket exchanges can be made at Gate 1 check-in. Each booth will receive one vendor lanyard which allows access to your booth before the Marketplace opens.

Parking
Each booth receives one Loading Pass. This pass allows temporary parking during delivery only. 30 minutes maximum without Life Promotions approval.

After loading, you must park your vehicle in the specified East Lot. Your workers must park in the Winnebago County Park (across the street from the fairgrounds). Each booth receives three general parking passes. If more are needed, you can purchase these at Gate 1 for $10 per day.

Internet
Wireless high-speed internet connection will be available in the Marketplace at no charge for vendors only.

Camping
To purchase camping, please go to https://lifest.com/lifest-oshkosh/tickets/.

Hours of Operation
Thursday: 12-9 p.m. | Friday & Saturday 9 a.m. – 9 p.m.
All booths must be open and staffed during these listed times.

Default of Occupancy
Any Merchant or Exhibitor failing to occupy their contracted booth space by Thursday, July 10, 2025, at noon (without prior approval) is at risk of losing the space.

Merchant or Exhibitor are not to close their booth(s) earlier than the times listed, or they are subject of rejection of a
booth in the future. No Merchant or Exhibitor shall assign, sublet, or share the space.

Set-up
Set-up is open Wednesday, July 9th from 3:00 pm -9:00 pm and Thursday, July 10th from 8:00 am–Noon. We cannot accommodate any other times for set up. Your booth must be completed by 12:00 pm on Thursday when we open to the public.

Tents/Pop up Tents
The only spaces these are allowed are in the 10 x 10 spaces.

Tear Down
Tear down of booth(s) cannot take place any earlier than 9:00pm on Saturday. All tear down must be completed by 10:00am on Sunday (available to you at 8:00am).

All products must be removed, or they will be disposed of. Any disposal fees will be charged to the owner/operator of the booth space.

Shipping Merchandise
VERY IMPORTANT: Any merchandise shipped to the grounds cannot arrive before Tuesday, July 8. Sunnyview Expo Center will not accept packages before this date. For merchandise being shipped after the event, it must scheduled for pick-up on Monday, July 14 only.

If shipping items, please send to:
Sunnyview Expo & Festival Grounds
Attn: Lifest Gate 1
Your name/business name
Your Phone Number
Area to be delivered (EX. Artist Merch, Vendor)
500 E County Rd Y
Oshkosh, WI 54901

Advertising
If you are interested in advertising in our festival program at the discounted vendor rate, contact Molly Templin at [email protected]. Deadline is May 1, 2025.

Lifest Rights
The sales of CD’s and other forms of music are regulated by Lifest. Lifest reserves the right to appoint the provider of artist merchandise and music. Artists sell merchandise in the Artist Merch designated space. Please contact the office if you are interested in selling music. Lifest has exclusive rights to the sale of glow products. Lifest reserves the right to deny sales of certain items to encourage diversity. The name Lifest and/or Life Promotions is not to be used or affiliated with your organization in any way. Lifest management reserves the right to approve or remove literature or materials at their discretion.
Lifest reserves the right to assign all exhibitor locations. Neither Lifest nor Sunnyview Expo Center are responsible for any lost, stolen, or damaged property belonging to any vendor for any reason. If there is any unlawful behavior occurring at your site during the course of the festival, Lifest security will report it immediately to the proper authorities.

General Festival Information
https://lifest.com/lifest-2025/ | [email protected] | 920.738.5588
Year-round office hours: M-F: 8:30 am - 4:30 pm
** all prices subject to change without notice

As a booth operator, we agree to indemnify and hold harmless, Life Promotions, Inc., and Lifest, from any and all liability, damage, expenses of any kind, cause of action, suits, claims or judgments arising from injury to persons or property within and on the site of Lifest, which arises out of any act, or failure to act, or any alleged negligence of the booth operator, its guests, employees, staff, volunteers or customers.

Life Promotions, Inc. and Lifest require proof of the following insurance coverage and limits from each applicant prior to admission to Lifest grounds.  A Certificate of Liability Insurance will be required. 
Commercial General Liability:
$1,000,000 Each Occurrence Limit
$2,000,000 General Aggregate Limit – “Per Project”
$1,000,000 Products-Completed Operations Aggregate Limit

I hereby accept these terms and conditions, and assume full responsibility for our booth, property and operations. Further, I will fully comply with all points mentioned above and the guidelines set forth by Life Promotions Inc., and Lifest, and do hereby apply for a booth(s) at Lifest.